Why is keyword ranking important?
What is Keyword ?
A keyword is nothing but a term used in Social media, digital marketing to describe a particular topic or words that an Internet user uses to perform a search in a search engine or search box.
In an SEO (Search Engine Optimization), keywords are very important. Keywords should be developed and carefully selected before publishing any content to online platforms.
In Keyword ranking if your site is ranked in search engines there has a major impact on your Web traffic, lead generation, and conversions. Research shows that more than half of all search engine users click on a result on the first page, and the higher you rank on that SERP, the better off you are.
The main process - why we need this ?
Actually there are millions of publishers, creative content writers, Youtubers etc. who continuously write their articles or post something in internet day-by-day; so think it carefully that there are trillions of trillions post, articles, videos etc. that are uploaded to internet till now. Now if any user wants to find something or seeking for some particular topic, it is very difficult for the search engine to provide the correct material to the user because it has to search all the words that the user inputs to the trillions of trillions words that are in the internet already. so it is very difficult as well as very time consuming process. So, we have to optimize the search engine to give the better result within minimum time.
To optimize the problem, there is some kind of ML (Machine Learning) and NLP (stands for Natural Language Processing) is working behind the search engine which extracts the particular words from the user's input and then find with the extracted value in the database for the particular match. It acts like a dictionary.
For example, if a user inputs, "Which is the best laptop in 2021 ?" then the SEO will extract the keywords 'best', 'laptop', '2021' and find in the database for the particular match and then show the results. This is how, Keyword is working to make the search engine better.
And now if an owner of a website gives the best keywords to his posts or to the website then his/her websites will rank bit-by-bit because as many as the best keywords that are given for some particular post or topic , it helps the SEO to find the exact match and that's why his/her website will be shown to the users for multiple times.
** Always use the particular best keywords which are suited for a particular topic. Don't use the dummy keyword or it is advised not to use any random keywords. Random keywords can demote your website forever. For example, if your website is based on technical niche and you are using some keywords related to food recipes then SEO will treat your website as a food blogging and show your website to the food lover but when users come to your website and finds nothing about any food recipe, he/she will get disappointed and it creates a bad impression for the users and you will get a bad feedback from them. Moreover, you will get a very little traffic from the tech lovers as you give the wrong keywords in your website so there are very little chance that SEO may provide your website to the tech lovers. So always remember to prefer the correct keywords that are best suited for your niche.
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Koushik Hazra